This week I have been spreading the juicy message in non-other than the Juicing Capital of the world – Brazil. I flew half way around the world and back again in just three days to spread the juicy word to many representatives from all over Latin America! It was a very busy trip and I met with many journalists and people who are interested to start the Juice Master programme in their beautiful country. I love seeing the books translated into other languages, although certain languages prove a challenge, such as Turkish where there is no word for ‘Juice’ and the literal translation is ‘Water of Vegetable’ hmm that sounds appetising – Not!
I did a couple of talks and met with the top executives from a few companies with regard to getting juicing even bigger in Brazil. The produce out there is just extraordinary and they have the biggest avocados I have ever seen. I spent a few hours a day in a gorgeous park and watched people enjoying the winter sun, at 25 degrees! Our USA and Brazil page should be up and running soon on the website so if you can read Portuguese, you will be able to read the many newspaper articles that have recently come out in Brazil.
I am now beavering away down in sunny Cornwall re-writing my first ever book ‘Slim-4-Life, freedom from the food trap’ and of course surfing! The weather has been amazing and the beach here is one of the best in Europe. All the time I lived in London I had no idea of the beauty of Cornwall – if you have never been, you are missing out.
I wrote Slim 4 Life eight years ago, well before I had a publishing deal, I just felt it was my duty to get down on paper all that I had discovered and share my message with people. For the first time in my life I had genuinely gained ‘freedom from the food trap’ and I just wanted the world to know how to stop letting food control them. During those months of writing the original’Slim 4 Life’ I was continually told I would never get the book published and I was bombarded by people with statistics of how few books ever made it to the shelf. I wasn’t perturbed by the negativity as I had an inner knowing that what I had to say could change the way people look at food forever.
The day I posted my original manuscript back in 2001 to Harper Collins, I said to my mother “I have either just posted a load of paper with ink on or something that could change hundreds of thousands of lives (including my own)”
In less than 24 hours I received a phone call from Wonda Whitley of Harper Collins, saying she had received the manuscript and that it was “The best thing she had read on the subject in 25 years!” she said the manuscript was “Like a cold glass of water on a hot summers day” This was a remarkable event, as I now know that less than 1% of all manuscripts written ever get read by a publisher and to be contacted in less than 24 hours was unprecedented. I vividly remember that life changing moment as I rollerbladed through Dulwich Park saying “Great day” to random strangers and beaming from ear to ear – If I could bottle that feeling and sell it I would be a millionaire many times over. As they say in Hollywood, ‘the rest is history’ and I got the publishing deal that set me off on the journey to become ‘The Juice Master’.
‘Slim-4-Life’ became very successful and changed thousands of people lives, however eight years on it is time for a re-vamp as so much has happened in the industry since then and there is so much more I want to share with people. It is amazing to look back and wonder how so many things can change in such a short space of time with the same subject. The publishers are looking for a January 2009 launch which means they need the new manuscript by 31st July! On that note, I’ve got to get back to it…
Have a great week folks and keep juiced!