An increasing number of brands and companies are taking hold of the thriving “juice” world to add a ‘fresh’ slant to their products.
This week two of the Juice Master team attended the launch of the Ralph Lauren Big Pony Collection of fragrances where they talked to health and beauty journalists about the powers of freshly extracted juices. Ralph Lauren wanted to convey the freshness of their new No.1 fragrance with it’s main tones of grapefruit and honeydew melon.
The Juice Master team were tasked to make a blue citrus juice to match the fragrance (recipe below) and were also making Jason Vale’s favourite ginger shots, lemon ginger zingers and veggie chute juices.
PR & Marketing Manager for Juice Master Kris Talikowski commented, “so much of the beauty industry is about the latest skin cream, lotion or potion. What is becoming more widely known is that you can improve skin, hair, nails, eyes, by removing some of the toxic, acidic foods in your diet and by also introducing some raw, live foods, especially in a nutrient-available form like a fresh juice, all aspects of your health start to improve.”
Juice Master run promotional juice bars at corporate events throughout the UK for a host of clients all looking for a health-driven juice bar. Recently Juice Master was asked to run a juice bar for celebrities backstage at the T4 Stars concert in London (photos on facebook).
Ralph Lauren ‘Signature Blue’ juice:
1/2 honeydew melon
large handful of blueberries
pinch of spirulina
Instructions (to make it clear and blue): juice the grapefruit, apples, blueberries, melon. Sieve the juice through a fine mesh to remove any froth. Blend with pinch of spirulina and pour over ice.
To book a juice bar contact email@example.com